Either You Have It Or You Don’t

Joe the Dear God Why Do We Still Let Him Get Away With Using that Stupid Name on Chairman Steele’s efforts to rebrand the GOP:

At a meeting of conservative activists in Milwaukee, Mr. The Plumber had some tough words for the RNC chairman: “Unfortunately we have a chairman up there who wants to redefine conservatism; he wants to make it hip hop, put it in a new package and sell it.”

“You can’t sell principles; either you have them or you don’t,” he added, to applause from the audience of 800 people.

Which is an uncharacteristically dumb thing for Joe to say. Michael Steele hasn’t proposed redefining conservatism or altering the principles of the Republican Party; in fact, he can’t come up with a single new idea beyond cloaking the same old policies in faux-ebonics that Kevin Federline would be embarrassed to use. This is about messaging, not principles.

Except that for incessant self-promoters like J the P and Rush Limbaugh, the message is pretty much all there is. They’re not selling people a philosophy of governance, they’re selling them a message of vague class resentment.

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