That’s the subject of my latest post on the blog of Ms. Magazine:
What it tells us is that FHM and its ilk is about more than famous women in awkward poses and states of undress: It exists not just to titillate but to reaffirm the masculinity of those reading it. I submit that’s why the original Pejic entry, no matter what FHM says, is in keeping with the mission of the magazine. FHM readers are invited to sneer at him because he doesn’t conform to their notions of maleness. And identifying and isolating the “other” like that reinforces their own place in the boys’ club.
Which puts FHM writers in the difficult position of having to simultaneously acknowledge why their readers found him beautiful (which he is, in a delicate, almost angelic way) while also making ostentatious displays of their disgust. It’s a neat trick. But for me, anyway, it inspires more pity than anger. If you’re looking for affirmation of your identity in a lad mag’s heteronormative slurs, then dude, you need help.